Ayoub Rasmi, born October 22, 1993 is an Moroccan-Italian entrepreneur and business executive. He is an Official Member of the Entrepreneur Council. Chairman of Rasmi Empire HLDG, mainly known for being the founder and CEO of Liv Rental, a company whose core business is the short-term rental of cars and luxury apartments and other services in the

tourism and hospitality sector. The company owns Liv Milan, Liv Marrakech.