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Big Data

Big data analytics is an imperative digital technology that decodes complex data to reveal important information such as customer patterns (including their behavior and interests), market trends, and unknown correlations.

The size of big data can range from terabytes to zettabytes, and it can be structured, unstructured, or semi-structured. Due to the complexity of the data, traditional analysis methods cannot decode the information, which allows big data to provide real-time analysis to help make informed decisions.

The real-time analysis help membership organizations in several ways, which include:

  • To gain new insights and take action, businesses can access and analyze large amounts of data from various sources.
  • Large amounts of data can be stored and analyzed more efficiently with flexible data processing and storage tools.
  • Create new products and services based on customer needs and potential risks.